Shooting "Sala Pando / Slots - Maroñas Entertainment"

The Opportunity

DDB Uruguay, member of DDB Worldwide, a highly ranked worldwide advertising agency group, trusted us to produce the new campaign piece of one of its bigger clients, Maroñas Entertainment.

Maroñas is a Gambling Group wich stands as reference in Latin America for its variety of entertainment, Horse Racing, Casinos and high class spectacles take place in this wonderful world of adrenaline and dreams.

The Idea

DDB wanted to focus this new piece to young adults, so we worked a script together thinking in a group of friends who want to share a night of fun together, having a few drinks and a lot of fun. Happy faces, lots of smiling and the rush of having a chance to win big. Also the client wanted to show their new card, which the customers will use to earn rewards as they play with the slots.

REC

The crew was chosen carefully, we grouped the "Dream Team" as they called themselves, guided by two young Directors, Fede González Andreu and Pablo Olivery, both experienced yet fresh working cinematographers.

The image in this piece had to be stunning, and the team knew this was the right opportunity to show ourselves and prove we can meet and exceed what the client wanted. We used Canon 5D and 7D with a pack of Canon L lenses, giving the right tools to the crew, so that nothing would stop them. A lot of grip was used, dollys, steadycams and many lighting to create the right atmosphere.

The actors and extras were carefully chosen and working with them was a charm, everything worked smoothly and the result shows exactly what happened during the shooting. 3D postproduction was a bit challenging, but our experienced CG artists managed to make "flying coins" as real as the people behind them.